When an idea and a feeling create a visual image so strong it does not matter what the final product actually looks like (BTW the frame looks great) OK, that's a riddle but let me explain further.
I watched the promo video for the special Edition Jena UNICO gravel frame that is custom painted with graphics designed by Dustin Klein, a talented Portland, OR based artist & illustrator and before I had seen the finished product or had actually seen the colors and the pattern I was all in on getting one for myself.
It was not how it looked or that the Jena is one of the best gravel frames we have to offer but more that the idea behind the design, the methodology of the art made me feel exactly the way I think a bike should make the rider feel.
Watch the video, decide for yourself. If you want to buy one. Let me know.
This very special frame available by May in 2 different color ways, Jungle Green and Tundra White.
This link for available Wilier Jena Bikes and Frames.
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