This is the chamois cream all are measured against, combine this with a pair of Assos bibs and you have done everything humanly possible to be comfortable on the bike.
The Assos Chamois Cream reduces friction and keeps your skin cooler. Apply directly on the skin (avoid intimate areas) before each ride. Furthermore, after every laundering, apply a thin layer onto the shorts' insert. This to maintain suppleness and elasticity. Used by many professionals regardless of the brand of their shorts. Assos Chamois Cream - simply a must. Don't leave home without it!